Communication Strategies for Adapting to the Health Impacts of the Climate Crisis

Abstract

In order to help the general public to foster their ability to adapt to the health impacts of the climate crisis, various forms of public communications have been conducted, though not to such an extent as to be considered sufficient. This article examines where such communications fall short and discusses the communication practices and strategies people wish to see more of. To influence public perceptions and behaviors, messages should emphasize the benefits of acting against climate change and present well-defined objectives, rather than focusing on negative aspects such as the costs involved. These messages are more effective when delivered by trusted public figures who can consistently raise awareness of key issues. Moreover, communications about climate change and its health impacts need a professional framework that unites diverse stakeholders, including the general public, policymakers, and healthcare experts.s, and strategies to align support with actual needs over the medium to long term.