The Social Stigma against Drug Addiction: Application of Attribution-Affection Theory and Contact Hypothesis

Abstract

The purpose of this study is to propose an anti-stigma strategy by applying the attribution-affection theory and the contact hypothesis, both of which are known to explain the stigma process of mental illness to drug addiction. Applying the attribution-affection theory, it can be assumed that the personal responsibility for drug addiction affects behavioral responses (such as social distance, and helping responses), mediated by emotional reactions (including anger, fear, and pity). The contact hypothesis also assumes that various contact experiences influence behavioral responses mediated by emotion. To verify thesetheories, an online survey was conducted on 462 adults. The results showed that, out of the six paths in the attribution-affection theory, five paths, except for the responsibility awareness-anger-helping response, were verified. Therefore, it was found that the higher the personal responsibility for drug addiction, the higher the anger and fear, the lower the pity, and the higher the social distance, with a lower helping response. However, the contact hypothesis revealed that only the path through which contact experience affects behavioral responses, mediated by pity, was statistically significant. Based on these results, we suggest that the public needs to be educated about drug addiction as a disease requiring treatment, and that media coverage of drug addiction’ recovery experiences is important.