The Associations among Frame Perceptions and Evaluations about Low-Birthrate-Related News, Issue Involvement, and Behavioral Intentions for Change

Abstract

Low birthrate has been a serious social issue in South Korea. While news media emphasize the problems of low fertility and declining birthrates, they also question the effectiveness of government policies addressing these issues. This news media focus on problems rather than solutions may negatively influence young people's perceptions and behaviors regarding childbirth and parenting. However, empirical studies substantiating such claims remain scarce. Based on agenda-setting and media framing theory, this study analyzes how young people perceive and evaluate news about low birthrate and how those perceptions and evaluations predict issue involvement and behavioral intentions. We also examine differences in news perceptions and evaluations across subgroups defined by gender, marital status, and parenthood status. Analysis of online survey data collected from 2,000 adults aged 19 to 49 across South Korea revealed the following findings. (1) Respondents perceived news about low birthrate as being framed more around problems than solutions and evaluated the news negatively. (2) The subgroups that evaluated the news most negatively were unmarried women and married women without children. (3) Compared to other subgroups, these two groups also demonstrated lower perceptions of the negative impacts of low-birthrate-related news and weaker behavioral change intentions. (4) The more positively respondents evaluated a news report about the issue, the more likely they were to report involvement in the issue and to express intentions to change their behaviors regarding marriage and childbirth. These results suggest that, instead of focusing mainly on the problems of low birthrate, the media should try to indicate solutions and present various perspectives on marriage and childbirth.