Public Perception of Incentives for Promoting Health Behaviors

Abstract

Motivation is important for health behavior improvement such as smoking cessation, moderate drinking, and physical activity. This paper analyzed public perception of incentives for promoting health behaviors and explored its association with intention to change health behaviors among the public. About 75% of men and 73.4% of women responded that incentives for promoting health behaviors is necessary in the online survey conducted in June 2021. More than 50% of smokers or heavy drinkers had a plan to quit smoking or to reduce alcohol consumption. Three in four persons answered that they would increase their physical activity or walking. Those who had a plan to change their health behaviors had a positive perception of incentives for promoting health behaviors. It suggests that incentives for promoting health behaviors have a beneficial effect on health behavior improvement. However, as health behaviors are affected by various factors, there is a need for more detailed policy-making.