Development of a Private Resource Mobilization Model and Distribution Areas

Abstract

This study is aimed at providing basic information on fundraising strategies that private fundraising organizations can use in mobilizing social resources more effectively and efficiently. Accordingly, this study examined how organizational characteristics such as region, organizational history, fundraising experts in charge, employees holding an additional post of fundraising, management of sponsor services and distribution are affecting private fundraising. The result of this study boils down to three findings. First, the organizational capability, one of factors affecting fundraising, turned out to be a significant variable in all models. This suggests that efforts for developing sponsorship of the private fundraising organizations are very important in resource mobilization. The community environment factor turned out to be a significant variable in several models, even though it can not be controlled. Facilities based in Seoul were found to have higher resource mobilization performance than those in outside Seoul. It affects sponsorship positively to utilize various methods for recruiting and retaining. The management of sponsor services is an important factor to increase the number of sponsors and the total amount of fundraising, since it makes develop the new sponsors and maintainsponsorship. Second, the resource mobilization determinant model was lnŶ = 11.16 + 0.39 × lnX₁ + 1.09 × lnX₂. The total amount of fundraising(Ŷ) increased by 1% as the number of employees(X₁) increased by 0.39% and the number of fundraising experts in charge(X₂) by 1.09%, respectively. Third, with a 1%-increase in the total amount of fundraising(sponsorship and membership fees), the amount of distribution increased by 0.83% for elder services and by 0.40% in family services.