The Effect of the Increase in Tobacco Price on Adolescent Smoking in Korea: Smoking Reduction and Brand Switching

제목
The Effect of the Increase in Tobacco Price on Adolescent Smoking in Korea: Smoking Reduction and Brand Switching
The Effect of the Increase in Tobacco Price on Adolescent Smoking in Korea: Smoking Reduction and Brand Switching
저자

Kim, Hyun-Cheol; Cho, Kyung-Sook; Kwon, Soon-Man; Lim, Jae-Young

키워드
Tobacco Price; Adolescent; Smoking Reduction; Brand Switching; Price Elasticity; 담배가격; 청소년 흡연; 금연; 브랜드 스위칭; 가격탄력성
발행연도
2012-09-01
발행기관
한국보건사회연구원
Series
보건사회연구 제32권 제3호, pp.429-460
Journal Title
보건사회연구
초록
본 연구는 우리나라 중·고등학생 14,692명을 대상으로 2005년 7월에 실시한 설문조사 자료를 이용하여, 2004년 말 담배가격 인상이 청소년 흡연에 어떠한 영향을 미쳤는지를 분석한 것이다. 연구결과, 담배가격 인상 후 청소년 흡연자 중 11.7%가 흡연을 중단했고, 20.5%가 담배 소비를 감소시켰으며, 32.0%가 더 값이 싼 담배로 브랜드를 바꾸었다. 비록 일부 청소년 흡연자들이 담배가격 인상 후에도 금연하지 않고 값이 싼 담배로 브랜드를 바꾸었다 할지라도, 브랜드를 바꾸지 않은 청소년 흡연자들보다 브랜드를 바꾼 청소년 흡연자들의 흡연감소 폭이 더 컸다. 또한 청소년의 담배소비에 대한 가격탄력성은 -1.15에서 -1.56으로 측정되었다.

This research aimed to measure the effect of the increase in tobacco price in Korea; changes in tobacco consumption patterns and the price elasticity of adolescent demand for tobacco. We investigated 14,692 teen-age students attending middle school or high school in July 2005. The increase in tobacco price in December 2004 has contributed to a reduction in adolescent smoking and a switch to cheaper tobacco brands. Of all smoking adolescents, 11.7 percent quitted smoking, 20.5 percent reduced their tobacco consumption, and 32.0 percent shifted to cheaper brands, following the price change. Even though some adolescents changed the brand after price increase, the reduction in smoking by brand changers was either bigger than or at least as big as that by non-brand changers. The estimated price elasticity of adolescent demand for tobacco was estimated to range between -1.15 and -1.56.
목차
Ⅰ. Introduction
Ⅱ. Smoking in Korea
Ⅲ. Data and Methods
Ⅳ. Result
Ⅴ. Summary and Concluding Remarks
References
ISSN
1226-072X
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