With the development of communication technology, various issues concerning food safety are spreading rapidly through social networks, feeding consumer anxiety. But there have been little studies of the communicational aspect of the food safety and consumer anxiety. In this study, we analyzed public awareness toward food safety and compared it with public anxiety levels, using social network big data. We suggested communication strategies that can minimize public discontent with government food safety policies.
Ⅰ. Introduction 1 1. Research background 3 2. Research objectives 7 3. Research methodology 8
Ⅱ. Literature Review 11 1. Trend of public’s perception of food safety 13 2. Results of opinions polls on food safety 17 3. International comparison on food safety 21
Ⅲ. Results 23 1. Food safety and fears 25 2. Social media and its utility in communication concerning food safety 31 3. Big data analysis of food safety and public perception 34 4. Communication strategy for social media 49