A Social Media Strategy for Public Communication on Food Safety Matters

제목
A Social Media Strategy for Public Communication on Food Safety Matters
저자

김정선; 이난희

저자(타언어)
Jeongseon Kim; Nanhee Lee
키워드
소셜네트워크서비스; 식품안전
발행연도
2016
발행기관
한국보건사회연구원
초록
With the development of communication technology, various issues concerning food safety are spreading rapidly through social networks, feeding consumer
anxiety. But there have been little studies of the communicational aspect of the food safety and consumer anxiety.
In this study, we analyzed public awareness toward food safety and compared it with public anxiety levels, using social network big data. We suggested
communication strategies that can minimize public discontent with government food safety policies.
목차
Ⅰ. Introduction 1
1. Research background 3
2. Research objectives 7
3. Research methodology 8

Ⅱ. Literature Review 11
1. Trend of public’s perception of food safety 13
2. Results of opinions polls on food safety 17
3. International comparison on food safety 21

Ⅲ. Results 23
1. Food safety and fears 25
2. Social media and its utility in communication concerning food safety 31
3. Big data analysis of food safety and public perception 34
4. Communication strategy for social media 49

Ⅳ. Policy Implications 57

References 67
보고서 번호
Policy Report 2016-06
ISBN
978-89-6827-336-0
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