2014년 식품안전체감도 조사
Consumer’s Perception of Food Safety in 2014
정기혜; 김동우 김동영
2014년 식품안전체감도; 세부영역별 안전체감도; 조사설계; 표본설계
□ 식품안전정책에 대한 과학적인 인식도 조사 결과 생산 □ 2013년과 2014년 식품안전체감도에 대한 비교, 분석 □ 과학적인 조사체계 구축을 위한 조사설계, 과정 등에 대한 개선 □ 조사결과에 의한 정책개선으로 식품안전정책에 대한 소비자 신뢰도 제고 □ 식품패널 대상 인식조사로 정책에 대한 시계열적 변화 추이 분석 가능
As one of the presidential agenda, study of consumer’s perception of food safety was made in the second half of 2013. From this year, to compare the consumer’s perception from first and second half of year, biannual study was carried out. These findings will enable the time series analysis by year or half year. Also, analyzing consumer’s perception of major countries and comparing the results will be possible. Therefore, the significance of the study is becoming emphasized. In this study, partial comparison between results from 2013 and 2014 were implemented. Purpose of this study is to build up the system for biannual survey of consumer’s perception level of food safety to calculate the level of perception of food safety in 2014. Detail purposes are as follows; 1) Build up the survey system for statistical sampling; 2) Develop questionnaire for consumer’s perception level of food safety; 3) Identify customized survey methodology for panels; 4) Implement pilot survey for reliability test on the questionnaire; 5) Investigate consumer’s perception level of food safety in first and secould half of 2014; 6) Calculate consumer’s perception level of food safety in 2014; and 7) Suggest policies for research efficiency of next year survey. The survey was largely made up of two parts; basic survey and supplement survey. In basic survey, overall food safety management level and five investigation areas, which are safety of selling food around schools; overall safety of imported food; safety of eating out; safety of food manufacture and distribution; and safety of communal food service were studied. In supplement survey, public concerns about relative risk by category, factors affecting food safety, rooting out low-quality food, interest level about food safety policy and food related information. Overall Cronbach's alpha value appeared as 0.81 which was higher than last year, 0.71. Also each investigation area is also above 0.6, meaning reliable. In the first study from first half of the year, total 970 people completed the survey. Overall consumer’s perception levels of food safety was 74.4% and safety level of selling food around schools was 47.7% which was the lowest among five areas. In the second study, total 974 people competed the survey. Overall consumer’s perception levels of food safety was 73.2%. The safety level of imported food was 51.5%, which was the lowest among five areas. This study has a significant meaning as alternative social study of Statistics Korea(KOSTAT) and presidential agenda of current government. However, it has not approved for national statistics yet and composition of panel is not statistically perfected either. Therefore, appropriate plan for the study and panel would be needed.
Abstract 1 요약 3 제1장 서론 13 제1절 연구의 배경 및 목적 15 제2절 연구의 내용 17 제3절 연구 및 분석방법 19 제2장 주요국의 소비자 인식조사 실시 현황 25 제1절 총괄 현황 27 제2절 영국 28 제3절 일본 46 제3장 2014년 식품안전체감도 조사설계 63 제1절 조사설계 65 제2절 2014년 조사계획 72 제3절 사전조사 74 제4장 2014년 식품안전체감도 상반기 조사 실시 및 결과 75 제1절 조사 계획 77 제2절 조사 결과 80 제3절 세부 조사 결과 90 제4절 요약 및 시사점 122 제5장 2014년 식품안전체감도 하반기 조사 실시 및 결과 125 제1절 조사 계획 127 제2절 조사 결과 130 제3절 세부 조사 결과 142 제4절 요약 및 시사점 174 제6장 2013년, 2014년 식품안전체감도 조사결과 비교 177 제1절 조사대상자 179 제2절 조사결과 182 제3절 요약 및 시사점 201 제7장 결론 및 정책 제언 205 제1절 결론 207 제2절 정책제언 207 참고문헌 209 부록 211 부록 1. 2014년 식품안전체감도 조사 설문지 211